experience

MOOYAH Burgers, Fries & Shakes
Director of Brand Creative
Plano, TX   |   July 2016 – Current

– Creates and stewards all brand-wide and local store marketing creative for 80+ U.S. restaurants
– Leads the loyalty Rewards App program resulting in 112% increase in app sign-ups & 57% increase in loyalty sales since 2018
– Organizes menu updates and limited time offer rollouts from digital menus, printed menus to local pricing variation
– Plans and executes the monthly email calendar and ongoing messaging to 600k app members
– Manages social media agency & indirecting manage two members on the marketing team and other resources as needed
– Assists with restaurant design and coordinates production of graphics for new restaurant openings as well as reimages
– Manages and art directs food and video shoots with photographers, agency and/or food stylist
– Collaborates cross-functionally with all departments including ops, training, leadership, IT, supply chain, and finance
– Provides franchise development with marketing support, email drip campaigns, and conference materials
– Manage vendor partnerships including national printer, web developer, copywriter, and more
– Assists Marketing team with plans for local store sales and traffic growth
– Favorite projects: Custom illustrated doodle wallpaper + Campfire Burger & S’mores Shake LTO

Nerium International
Senior Digital Designer
Addison, TX   |   Sept 2014 – July 2016

– Led the designs for the sales team including Brand Partner trainings, global webinars, and field communications
– Supported with digital needs for new product launches, incentive trips, campaign sprints, and expansion to new countries
– Worked with translation team for design approvals and localization
– Designed and developed WordPress microsites including celebrity Brand Partner websites
– Managed digital assets for the biannual Get Real conference for 30,000+ attendees including microsite, mobile app, presentations, and social graphics pre-event as well as on-site during the event
– Collaborated with UX, Product Owners, CMS and technology teams to deliver the best user experience
– Mentored other designers to help develop the their skillsets and strengthen the team
– Favorite projects: Redesigning the online apparel store + national Get Real conference

Research Now
Graphic Designer II
Plano, TX   |   Mar 2012 – Sept 2014

– Designed all things marketing from brochues, whitepapers, sales materials, presentations, and tradeshow signage
– Developed B2B and B2C campaigns including print, digital, HTML emails and microsites for e-Miles
– Supported EMEA and APAC design teams and localized creative and content as needed
– Collaborate with Executive Leadership to enhance the overall look and feel of their presentations for national and international conferences and tradeshows
– Work together with the CEO and Internal Communications to conceptualize the theme and organize data for the global Quarterly Update presentations
– Favorite projects: Vehicles campaign for e-Miles + infographics for Research Now

Peak Performance Award Winner | Peer nominated award | 2nd Quarter of 2014

Eyemart Express
Graphic Designer
Carrollton, TX   |   Nov 2009 – Mar 2012

– Managed the newspaper advertisements, direct mail, and collateral for 30+ locations
– Provided creative and marketing support for the optometrists including coupons, advertising, and signage
– Assisted with organizing photoshoots of new product images and finalizing production for web use
– Produced in-store signage and grand opening plans for new store openings
– Continually concepted new layouts and designs for campaign imagery
– Created promotional flyers and collateral for subsidiary company, Accessory City
– Favorite projects: Training manual refresh + Miss America ad

education

Texas Woman’s University
Bachelor of Fine Arts in Graphic Design
Graduation May 2009  |  GPA 3.8  |  Magna Cum Laude