MOOYAH Burgers, Fries & Shakes
Director of Brand Creative
Plano, TX   |   July 2016 – Current

• Organizes and executes all brand-wide and Local Store Marketing brand content creation
• Executes and manages timelines of all system-wide marketing including POP kits and in-restaurant materials
• Leads the Punchh Rewards App program for the brand including database segment management, all user communication emails, push notifications, rich messages, redeemables, and post check-in bonus point campaigns
• Design & execute ongoing app campaigns including new user journey, birthday offers, and lapsed user campaigns
• Responsible for reporting app program and other marketing results
• Manages system-wide and local monthly email, loyalty and social calendar
• Manages and art directs food photoshoots with photographer and food stylist
• Directs agency resources for social media content and creative
• Manages menu creative design and execution of updates with franchisees, printers and internally
• Develops renderings, plans, and production of graphics for New Restaurant Openings
• Maintains consumer & franchise development websites
• Manages print production timelines with vendor partners and cost analysis
• Organizes feedback from all departments internally and produces cross-functional guides for marketing initiatives and limited time offering menu items
• Assists Marketing team with plans for local store sales and traffic growth

Nerium International
Senior Digital Designer
Addison, TX   |   Sept 2014 – July 2016

• Lead designs for Brand Partner trainings, global webinars, and field communications
• Manage updates and improvements to the Get Real WordPress microsite and CrowdCompass app used by tens of thousands of Brand Partners for the biannual conference
• Manage development and designs for the celebrity website program
• Work with Social and Sales teams to create graphics to engage Brand Partners and preferred customers
• Art direct campaign and promotional imagery for digital platforms
• Collaborate with UX, CMS, Product Owner, and Technology teams to deliver the best web experience possible
• Brainstorm digital functionality improvements that can be made to enhance Brand Partner and prospect user experience across all platforms
• Mentor other designers to help further develop their skillsets and strengthen the team

Research Now
Graphic Designer II

Plano, TX   |   Mar 2012 – Sept 2014

• Responsible for designing creative pieces for Research Now, e-Miles, RN Mobile, e-Rewards, and Peanut Labs
• Design marketing pieces for print including brochures, sales collateral, infographics, direct mail, stationery, tradeshow booth signage, and promotional posters
• Develop designs for web and mobile devices including HTML emails, websites, blogs, social media, and interactive web banners
• Collaborate with Executive Leadership to enhance the overall look and feel of their presentations for national and international conferences and tradeshows
• Work together with the CEO and Internal Communications to conceptualize the theme and organize data for the global Quarterly Update presentations
• Design internal creative including PowerPoint presentations, HR materials, event posters, and stationery
• Adhere to each company’s brand standards and guidelines to ensure consistency across the board
• Utilize CMS tools like Sitecore, Lyris, Marketo, and Pardot to promote production files and to test emails
Peak Performance Award Winner | Peer nominated award | 2nd Quarter of 2014

Eyemart Express
Graphic Designer

Carrollton, TX   |   Nov 2009 – Mar 2012

• Manage and design collateral, direct mail, and newspaper advertisements for thirty stores
• Design signage, coordinates with the printer, and ensures delivery of items to the stores
• Continually design new layouts for print and campaign ideas
• Work with internal departments on HR materials, training documents, and other internal projects


Texas Woman’s University
Bachelor of Fine Arts in Graphic Design

Graduation May 2009  |  GPA 3.8  |  Magna Cum Laude