MOOYAH Burgers, Fries & Shakes
Director of Brand Creative
Plano, TX   |   July 2016 – Current

• Organizes and executes all brand-wide and Local Store Marketing brand content creation
• Executes and manages timelines of all system-wide marketing including POP kits and in-restaurant materials
• Manages system-wide and local monthly email calendar
• Leads the Punchh Rewards App program for the brand including database segment management, all user communication emails, push notifications, rich messages, redeemables, and post check-in bonus point campaigns
• Manages and art directs food photoshoots with photographer and food stylist
• Manages menu creative design and execution of updates with franchisees, printer and IT
• Develops renderings, plans and production of graphics for New Restaurant Openings
• Maintains consumer facing website, Google My Business listings, and content creation for franchise development platforms
• Manages print production timelines with vendor partners and cost analysis
• Assists Local Store Marketing team with plans for local store sales and traffic growth

Nerium International
Senior Digital Designer
Addison, TX   |   Sept 2014 – July 2016

• Lead designs for Brand Partner trainings, global webinars, and field communications
• Manage updates and improvements to the Get Real WordPress microsite and CrowdCompass app used by tens of thousands of Brand Partners for the biannual conference
• Manage development and designs for the celebrity website program
• Work with Social and Sales teams to create graphics to engage Brand Partners and preferred customers
• Art direct campaign and promotional imagery for digital platforms
• Collaborate with UX, CMS, Product Owner, and Technology teams to deliver the best web experience possible
• Brainstorm digital functionality improvements that can be made to enhance Brand Partner and prospect user experience across all platforms
• Mentor other designers to help further develop their skillsets and strengthen the team

Research Now
Graphic Designer II

Plano, TX   |   Mar 2012 – Sept 2014

• Responsible for designing creative pieces for Research Now, e-Miles, RN Mobile, e-Rewards, and Peanut Labs
• Design marketing pieces for print including brochures, sales collateral, infographics, direct mail, stationery, tradeshow booth signage, and promotional posters
• Develop designs for web and mobile devices including HTML emails, websites, blogs, social media, and interactive web banners
Collaborate with Executive Leadership to enhance the overall look and feel of their presentations for national and international conferences and tradeshows
• Work together with the CEO and Internal Communications to conceptualize the theme and organize data for the global Quarterly Update presentations
• Design internal creative including PowerPoint presentations, HR materials, event posters, and stationery
• Adhere to each company’s brand standards and guidelines to ensure consistency across the board
• Utilize CMS tools like Sitecore, Lyris, Marketo, and Pardot to promote production files and to test emails

Peak Performance Award Winner | Peer nominated award | 2nd Quarter of 2014

Eyemart Express
Graphic Designer

Carrollton, TX   |   Nov 2009 – Mar 2012

• Manage and design collateral, direct mail, and newspaper advertisements for thirty stores
• Design signage, coordinates with the printer, and ensures delivery of items to the stores
• Continually design new layouts for print and campaign ideas
• Work with internal departments on HR materials, training documents, and other internal projects


Texas Woman’s University
Bachelor of Fine Arts in Graphic Design

Graduation May 2009  |  GPA 3.8  |  Magna Cum Laude