I lead the Rewards App program holistically for MOOYAH including database segment management, all user communication emails, push notifications, rich messages, redeemables, and post check-in bonus point campaigns. Throughout the years, I have worked with our vendor, Punchh, on app updates and technology improvements. I am also responsible for planning and executing ongoing app campaigns including new user journey, birthday and half birthday offers, and lapsed user campaigns as well as reporting on the health of the loyalty program based on growth goals.

Specialities: Digital